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Social Media Management

Technologies And Strategies For Creating Business Value

Social Media Management - Van Looy, Amy - ISBN: 9783319219899
Prijs: € 68,80
Levertijd: 4 tot 6 werkdagen
Bindwijze: Boek, Gebonden
Genre: Bedrijfseconomie
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This Undergraduate Textbook Adopts The Perspective Of Organizations - Not Individuals - And Clarifies The Impact Of Social Media On Their Different Departments Or Disciplines, While Also Exploring How Organizations Use Social Media To Create Business Value.


Titel: Social Media Management
auteur: Van Looy, Amy
Mediatype: Boek
Bindwijze: Gebonden
Taal: Engels
Druk: 1
Aantal pagina's: 250
Uitgever: Springer International Publishing Ag
Plaats van publicatie: 04
NUR: Bedrijfseconomie
Afmetingen: 243 x 161 x 22
Gewicht: 580 gr
ISBN/ISBN13: 9783319219899
Intern nummer: 30537309


"Most chapters end with a self-test for review and a bibliography. Scattered within the chapters are case examples, sometimes questions with potential solutions, and sometimes provocative items to ponder. ... There are a plethora of how-to guides to social media management, but this is the first text I know of geared toward nontechnical, undergraduate students in business fields. It is targeted to students in the fields of business and administration ... ." (David Bellin, Computing Reviews, April, 2016)


Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- Social Customer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal and Ethical Issues in Social Media.- Wrap-up.


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