Realizing Your Company's True Value by Finding Its Hidden Roots
Intellectual capital is a phrase covering corporate brainpower, information technology, and relationships with customers and suppliers, all of which influence a company's ability to make money. They are all factors which tend to get overlooked because they are intangible and do not show up on a balance sheet. Yet without them, a good company can founder. This guide shows how to measure, manage and grow these hidden values as if they were money and takes accounting to a new level. It establishes the need for identifying hidden assets, develops principles for intellectual accounting, explains the metrics, applies the model with real examples and provides an action plan for managing development and growth of intellectual capital.
|auteur:||Edvinsson, Leif/ Malone, Michael S.|
|Plaats van publicatie:||01|
|NUR:||Economie en bedrijf|
|Afmetingen:||247 x 171 x 19|
Michael S. Malone is an award-winning writer and Editor at Large of Forbes ASAP, the world's largest circulation business and technology magazine. He also has a weekly column on ABC.com called "The Silicon Insider" and is the author of a number of books on business theory and history. As the nation's first daily high-technology reporter for the San Jose Mercury News, Malone covered the rise of Silicon Valley. He is a regular contributor to The Wall Street Journal and has also been a columnist for the New York Times and a contributing editor for Upside and Fast Company.
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