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Beware Wet Paint

Beware Wet Paint - Myerson, Jeremy; Gibbs, David; Fletcher, Alan - ISBN: 9780714843780
Prijs: € 29,15
Levertijd: 3 tot 4 werkdagen
Bindwijze: Boek
Genre: Grafische vormgeving & Design
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Beschrijving

This work is a monograph of the career of Alan Fletcher, containing details of more than 100 design solutions drawing from his 30-year career, including company logos, sign systems, typography, and the Zodiac Calenders. An essay on his life and career is also featured. Fletcher was a co-founder of design agency Pentagram and has been associated with for example, Reuters, Lloyd's of London, IBM, Olivetti, and Pirelli. Part biography and part monograph, the book presents details of Fletcher's designs for a wide range of clients both private and corporate. Its approach is didactic rather than presentational and may be used as a teaching aid for other designers as a showcase for Fletcher's work. The projects are grouped under a series of 13 headings, such as optical illusion, body language, recycling stuff, and making marks. Each section has an accompanying text by Jeremy Myerson which explains how each graphic solution was developed. An interview with Rick Poyner adds insights into Fletcher's own thinking and how he manipulates the design process.

Details

Titel: Beware Wet Paint
auteur: Myerson, Jeremy; Gibbs, David; Fletcher, Alan
Mediatype: Boek
Taal: Engels
Aantal pagina's: 266
Uitgever: Phaidon Press Ltd
NUR: Grafische vormgeving & Design
Afmetingen: 246 x 196 x 27
Gewicht: 1202 gr
ISBN/ISBN13: 0714843784
ISBN/ISBN13: 9780714843780
Intern nummer: 3762894

Biografie (woord)

Jeremy Myerson ist Autor mit den Schwerpunkten Design und Architektur, er leitet das Helen Hamlyn Research Zentrum am Royal College of Art in London.

Recensie

A founder of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are over 100 of Fletcher's design solutions.

Grouped into thematic chapters for instructive reference, the projects demonstrate Fletcher's lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. Designed by Fletcher himself, Beware Wet Paint offers a vibrant description of an artist at work.

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