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E-book

The future of shopping - English version

The future of shopping - English version - Jorg  Snoeck - ISBN: 9789401447294
Prijs: € 23,99 (onder voorbehoud)
Beschikbaarheid: Uitverkocht (U kunt dit boek niet meer bestellen)
Mediatype: E-book (21-11-2018)
Genre: Marketing
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Beschrijving

How will people shop in the future?
Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
What can brands and retailers do to survive?

Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.

As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.

Details

Titel: The future of shopping - English version
auteur: Jorg Snoeck
Mediatype: E-book
Taal: Engels
Druk: 1
Aantal pagina's: 240
Uitgever: Lannoo Campus
Publicatiedatum: 2018-11-21
NUR: Marketing
ISBN/ISBN13: 9789401447294
Intern nummer: 40379851