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It's Not How Good You Are, It's How Good You Want To Be

The World's Best-selling Book By Paul Arden

It's Not How Good You Are, It's How Good You Want To Be - Arden, Paul - ISBN: 9780714843377
Prijs: € 7,95
Levertijd: 3 tot 4 werkdagen
Bindwijze: Boek
Genre: Grafische vormgeving & Design
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Beschrijving

This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.

Details

Titel: It's Not How Good You Are, It's How Good You Want To Be
auteur: Arden, Paul
Mediatype: Boek
Taal: Engels
Druk: 1
Aantal pagina's: 128
Uitgever: Phaidon Press Ltd
Plaats van publicatie: 03
NUR: Grafische vormgeving & Design
Afmetingen: 122 x 176 x 10
Gewicht: 178 gr
ISBN/ISBN13: 9780714843377
Intern nummer: 6311610

Recensie

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!
Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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