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Woodhead Publishing Series in Food Science, Technology and Nutrition, Case Studies in Food Retailing and Distribution

A volume in the Consumer Science and Strategic Marketing series

Vooraankondiging
Woodhead Publishing Series in Food Science, Technology and Nutrition, Case Studies in Food Retailing and Distribution - ISBN: 9780081020371
Prijs: € 115,55 (onder voorbehoud)
Beschikbaarheid: Nog niet verschenen.
Bindwijze: Boek, Paperback (01-10-2018)
Genre: Milieutechniek en milieutechnische wetenschappen
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Beschrijving

Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series, aims to close the gap between academic researchers and industry professionals through real-world scenarios and field-based research. The book explores how consumer science has been implemented in the food retail industry to achieve strategic goals, including a further understanding of the value of merchandising in food retail, the marketing and distribution of food produce in an increasingly digital world, and how to manage the difficulties of international food retail, amongst many other topics.

Through the presentation of case studies, successful examples and best practices, both current and future professionals in the food business will gain insights that can be used in a business environment.



  • Addresses business problems in in food retail and distribution
  • Includes pricing and supply chain management
  • Discusses food retailing in urban and rural settings
  • Covers both global distribution and entry in developing nations
  • Features real-world case studies that demonstrate what does and does not

Details

Titel: Woodhead Publishing Series in Food Science, Technology and Nutrition, Case Studies in Food Retailing and Distribution
Mediatype: Boek
Bindwijze: Paperback
Taal: Engels
Aantal pagina's: 400
Uitgever: Elsevier Science
Publicatiedatum: 2018-10-01
NUR: Milieutechniek en milieutechnische wetenschappen
Afmetingen: 229 x 152
ISBN/ISBN13: 9780081020371
Intern nummer: 41577233

Extra informatie

Bridges the gap between consumer science academics and professionals in food marketing and retail

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