Deze website maakt gebruik van cookies. Klik hier voor meer informatie.X sluit
Uitgebreid zoeken
Boek

Strategies for Marketing of Information Resources and Services

Case of Federal University Libraries in North-west, Nigeria

Strategies for Marketing of Information Resources and Services - Aderibigbe, Oluwagbemiga; Omokwe, Onyinyechi Victoria - ISBN: 9783659821738
Prijs: € 35,90 (onder voorbehoud)
Beschikbaarheid: Levertijd tussen de 5 en 15 werkdagen. Geen retour recht.
Bindwijze: Boek, Paperback
Genre: Boekwetenschappen
Boekenliefde.nl:
Add to cart

Beschrijving

Today, information resources and services that are not effectively and efficiently marketed may not be heavily patronized. Radical changes are very necessary to restructured the traditional libraries especially academic libraries into a modernized organization where the resources and services can adequately serve the basic information quest of the public.The only fastest and reliable means of achieving this, is by actively engaging in marketing activities which will boost not just the image of the library, but it will also increase the quality of the services rendered as well as improve patronage through proper marketing strategies. This book, is thus designed to explore how marketing strategies could improve the quality of the services provided and also, how the library users can be aware of the various services the library offered through the use of marketing strategies. Therefore, there is a need for the libraries and librarians to repositioned themselves for proper marketing activities which will result in providing efficient services with adequate resources. The target population are the library users, researchers and other potential users. The librarians must be active.

Details

Titel: Strategies for Marketing of Information Resources and Services
auteur: Aderibigbe, Oluwagbemiga; Omokwe, Onyinyechi Victoria
Mediatype: Boek
Bindwijze: Paperback
Taal: Engels
Aantal pagina's: 68
Uitgever: LAP Lambert Academic Publishing
NUR: Boekwetenschappen
Afmetingen: 220 x 150
ISBN/ISBN13: 9783659821738
Intern nummer: 33471507

Winkelvoorraad

Dit product is op dit moment niet op voorraad in een van onze vestigingen.