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Total Competition

Lessons In Strategy From Formula One

Total Competition - Brawn, Ross; Parr, Adam - ISBN: 9781471162381
Prijs: € 12,80
Levertijd: 3 tot 4 werkdagen
Bindwijze: Boek
Genre: Sport en spel
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A Definitive Insight Into How To Achieve Success In Formula One From Ross Brawn, Whose Cars And Drivers Have Won 20 F1 World Championships


Titel: Total Competition
auteur: Brawn, Ross; Parr, Adam
Mediatype: Boek
Taal: Engels
Aantal pagina's: 336
Uitgever: Simon & Schuster Ltd
NUR: Sport en spel
Afmetingen: 132 x 197 x 23
Gewicht: 270 gr
ISBN/ISBN13: 9781471162381
Intern nummer: 35581617


Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.


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