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Boek

Promoting Fashion

Promoting Fashion - Graham, Barbara; Anouti, Caline - ISBN: 9781786272157
Prijs: € 30,00
Levertijd: 3 tot 4 werkdagen
Bindwijze: Boek
Genre: Mode
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Beschrijving

The Marketing And Promotion Of Fashion Is Entering A Fast-moving And Challenging Phase. This Book Shows How To Appeal To The Consumer And Communicate The Brand Message. Advertising Campaigns, Both Offline And Online, Are Discussed, Together With The Existing And New Methods Of Pr And Promotion.

Details

Titel: Promoting Fashion
auteur: Graham, Barbara; Anouti, Caline
Mediatype: Boek
Taal: Engels
Aantal pagina's: 224
Uitgever: Laurence King Publishing
Plaats van publicatie: 03
NUR: Mode
Afmetingen: 189 x 256 x 18
Gewicht: 810 gr
ISBN/ISBN13: 9781786272157
Intern nummer: 41028515

Recensie

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

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