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A Whack On The Side Of The Head

How You Can Be More Creative

A Whack On The Side Of The Head - Oech, Roger Von/ Willett, George (ILT) - ISBN: 9780446404662
Prijs: € 15,65 (onder voorbehoud)
Beschikbaarheid: Tijdelijk niet leverbaar.
Bindwijze: Boek, Paperback (05-05-2008)
Genre: Creatief denken
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Beschrijving

The president of Creative Think who has counseled such companies of CBS, Coca-Coca, Disney, MTV, AT&T, NASA, Sony, and many other prominent businesses presents a wealth of tips, techniques, strategies, and exercises for increasing creativity. Reprint.

Details

Titel: A Whack On The Side Of The Head
Auteur: Oech, Roger Von/ Willett, George (ILT)
Mediatype: Boek
Bindwijze: Paperback
Taal: Engels
Aantal pagina's: 256
Uitgever: Grand Central Pub
Plaats van publicatie: 01
Publicatiedatum: 05-05-2008
NUR: Creatief denken
Afmetingen: 209 x 139 x 19
Gewicht: 272 gr
ISBN/ISBN13: 9780446404662
Intern nummer: 9901856

Inhoudsopgave

Preface 8(3)
A Whack on the Side of the Head
11(22)
Mental Sex
What Is Creative Thinking?
Mental Locks
Opening Mental Locks
Getting Whacked
Summary
The Right Answer
33(16)
Learning How to Think
Consequences
The Second Right Answer
Forget Your Assumptions
The Sufi Judge
Summary
That's Not Logical
49(20)
Soft and Hard Thinking
The Creative Process
That's Not Logical
Making the Strange Familiar
The Meaning of Life
Summary
Follow the Rules
69(16)
Patterns: The Rules of the Game
Challenging the Rules
Follow the Rules
The Asian Phenomenon
Slay A Sacred Cow
The Thuban Phenomenon
Summary
Be Practical
85(20)
Our Imaginative Seedbed
Ask ``What If?''
Imagine How Others Would Do It
Imagine You're the Idea
The Stepping Stone
Be Practical
Summary
Play Is Frivolous
105(14)
The Moment of Conception
Play With It!
Add A Constraint
Pause for a Bit
Summary
Breaktime
119(14)
That's Not My Area
133(18)
The Solar Cell
That's Not My Area
Cross-Fertilization
Be An Explorer
Be Willing to Be Led Astray
See the Obvious
Summary
Don't Be Foolish
151(26)
Going Along
Benefits of Conformity
Groupthink
Consult A Fool
Put On Your Fool's Cap
Laugh At It
Reverse Your Viewpoint
The Fools and the Rules
Summary
Avoid Ambiguity
177(26)
Thinking Ambiguously
Paradoxes
Consult An Oracle
Listen to Your Dreams
Heraclitus
Summary
To Err Is Wrong
203(14)
Hits and Misses
A Different Logic
Is Failure Bad?
Is Success Good?
Summary
I'm Not Creative
217(10)
Self-fulfilling Prophecies
Give Yourself A Creative License
Discover Your Own Creative Style
Summary
A Whack on the Other Side of the Head
227(22)
The Student Returns to the Creativity Teacher
Take A Whack At It
Put A Lion in Your Heart
Get Support
Get Rid of Excuses
Flex Your Risk Muscle
Have Something At Stake
Be Dissatisfied
Use Your Shield
Sell, Sell, Sell
Set A Deadline
Be Persistent
Answers to Exercises 249(2)
Index of Proper Names 251(2)
About the Author 253

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