Daily You
How The New Advertising Industry Is Defining Your Identity And Your Worth
Turow, Joseph
Beschrijving
The Internet Is Often Hyped As A Means To Enhanced Consumer Power: A Hypercustomized Media World Where Individuals Exercise Unprecedented Control Over What They See And Do. Drawing On Research, Including Interviews With Industry Insiders, This Book Shows How Advertisers Have Come To Wield Such Power Over Individuals And Media Outlets.
Details
Inhoudsopgave
| Acknowledgments |
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ix | |
| Introduction |
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1 | (12) |
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1 The Power Under the Hood |
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|
13 | (21) |
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|
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34 | (31) |
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3 A New Advertising Food Chain |
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65 | (23) |
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|
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88 | (23) |
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|
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111 | (27) |
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|
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138 | (33) |
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7 Beyond the "Creep" Factor |
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171 | (30) |
| Notes |
|
201 | (20) |
| Index |
|
221 | |
Winkelvoorraad
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