| Introduction |
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ix | |
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Exhibiting and Selling Art |
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1 | (42) |
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So, Where Can I Show My Work? |
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Communicating in the Digital Age |
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The Disappearing Art Critic |
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Critical Essays Disappearing, Too |
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Marketing and Sales in a Weak Economy |
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Operating as a Professional |
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43 | (28) |
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Accepting Credit Cards for Sales |
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The Need for Good Recordkeeping |
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Working Small, Working Large |
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Protecting Oneself from Theft |
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Expanding the Area of Sales and Income |
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71 | (24) |
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Certificates of Authenticity |
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Bartering and Leasing Art |
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Starting One's Own Gallery |
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Developing Relationships with Art Dealers |
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95 | (32) |
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Is the Artist's Age an Issue? |
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Foundry Fees and Commissions |
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Spreading Oneself Too Thin |
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Severing the Artist-Dealer Relationship |
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The Collector-Dealer Relationship |
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The Artist-Gallery Relationship |
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Bad Debts and Other Recoveries |
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127 | (16) |
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The Business of Marketing Art Online |
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Getting People to Your Site |
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Tracking the Number of Browsers |
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Linking to an Online Mall |
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Some General Rules of the Internet |
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Where Sales May Be Most Plentiful |
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When Does Investing in One's Career Become A Ripoff? |
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143 | (22) |
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Paying to Play the Art Game |
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Selling Art through Mailing Lists |
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The Value of Prizes and Awards |
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Publishing One's Own Catalogue |
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Entry Fees for Juried Shows |
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Are You Deluding Yourself? |
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165 | (44) |
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Copyright and the Internet |
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Does ``Appropriation Art'' Transform Copyrighted Material? |
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Making a Copyright Search |
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Trademark Protection for Artists |
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Copyrighted and Trademarked Subjects in Artists' Work |
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Confusion Over the Term ``Site-Specific'' |
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Art that Looks like Other Art |
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Valuing an Artist's Estate |
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From School to the Working World |
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209 | (42) |
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Apprenticing and Internships |
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The Skills that Artists Look for in Assistants |
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Artists' Assistants and the IRS |
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Finding a Job as an Art Teacher |
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Art Schools and Controversial Art |
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Weighing the Pros and Cons of Teaching |
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Making Peace with the Academic Life |
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Artist-in-Residence Programs |
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Museum Artist-in-Residence Programs |
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The Materials that Artists use |
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251 | (32) |
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Safe Art Practices in the Studio |
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Substitute Ingredients in Artists' Paints |
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Artists Making their Own Paints |
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Art Materials Information on the Line |
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Trying Out Newer, Less Expensive Materials |
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The Changing Relationship of Sculptors and Foundries |
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Selecting a Print Studio or Foundry |
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Getting Ready to Handle the Pressures |
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283 | (34) |
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Handling Art World Publicity |
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The Benefits and Pitfalls of Censorship and Controversy |
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Thomas Hart Benton Has a Message for Artists |
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317 | (26) |
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Commissions for Percent-for-Art Projects |
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The Commissioning Process |
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General Services Administration |
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State and Municipal Agencies |
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Thin Skins and Strong Stomachs |
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The Efforts to Contain Public Art Controversy |
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Private Public Art Commissions |
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Damage and Neglect of Public Art |
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Who Decides Artistic Merit? |
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Jurying Art---Descending from the Ideal |
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When Jurors May Not Seem Fair |
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The Search for Grants and Gifts |
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343 | (42) |
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Applying for Emergency Assistance |
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Applying for Grants and Fellowships |
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So Who Will Provide the Funding? |
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National Endowment for the Arts |
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Reporting Requirements for Grant Recipients |
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| About the Author |
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385 | (2) |
| Index |
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387 | |
