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Igcse (r) And O Level Business Studies Revision Guide

Igcse (r) And O Level Business Studies Revision Guide - Houghton, Medi - ISBN: 9781316611692
Prijs: € 18,30
Levertijd: 8 tot 12 werkdagen
Bindwijze: Boek
Genre: Kinderboeken algemeen
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Beschrijving

Cambridge IGCSE® Business Studies Revision Guide helps students apply their knowledge, understanding and skills to succeed in their course.

Details

Titel: Igcse (r) And O Level Business Studies Revision Guide
auteur: Houghton, Medi
Mediatype: Boek
Taal: Engels
Druk: 2
Aantal pagina's: 174
Uitgever: Cambridge University Press
NUR: Kinderboeken algemeen
Afmetingen: 223 x 277 x 11
Gewicht: 54 gr
ISBN/ISBN13: 9781316611692
Intern nummer: 35726917
Volume: 1

Inhoudsopgave

Introduction; Section 1: Understanding business activity; 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2: People in business; 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of workers; 9. Internal and external communication; Section 3: Marketing; 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4: Operations management; 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5: Financial information and decisions; 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Balance sheets; 23. Analysis of accounts; Section 6: External influences on business activity; 24. Government economic policies and objectives; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Answers to progress check and exam-style questions; 28. Sample case studies; Index

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