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Cambridge Igcse (r) And O Level Business Studies Second Edition Revision Guide

Cambridge Igcse  (r) And O Level Business Studies Second Edition Revision Guide - Houghton, Medi - ISBN: 9781108441742
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Levertijd: 8 tot 12 werkdagen
Bindwijze: Boek
Genre: Kinderboeken algemeen
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Beschrijving

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

Details

Titel: Cambridge Igcse (r) And O Level Business Studies Second Edition Revision Guide
auteur: Houghton, Medi
Mediatype: Boek
Taal: Engels
Druk: 2
Aantal pagina's: 174
Uitgever: Cambridge University Press
Plaats van publicatie: 03
NUR: Kinderboeken algemeen
Afmetingen: 232 x 276 x 10
Gewicht: 462 gr
ISBN/ISBN13: 9781108441742
Intern nummer: 41154785
Volume: 1

Inhoudsopgave

How to use this book; Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Preparing for assessment; Answers to progress check and examination-style questions; Sample case studies; Index.

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