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Cambridge Igcse (r) And O Level Business Studies Revised Coursebook

Cambridge Igcse (r) And O Level Business Studies Revised Coursebook - Fisher, Mark; Houghton, Medi; Jain, Veenu - ISBN: 9781108563987
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Levertijd: 8 tot 12 werkdagen
Bindwijze: Boek
Genre: Kinderboeken algemeen
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Beschrijving

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

Details

Titel: Cambridge Igcse (r) And O Level Business Studies Revised Coursebook
auteur: Fisher, Mark; Houghton, Medi; Jain, Veenu
Mediatype: Boek
Taal: Engels
Druk: 3
Aantal pagina's: 372
Uitgever: Cambridge University Press
Plaats van publicatie: 03
NUR: Kinderboeken algemeen
Afmetingen: 220 x 276 x 19
Gewicht: 958 gr
ISBN/ISBN13: 9781108563987
Intern nummer: 41149803
Volume: 1

Inhoudsopgave

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.

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