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It's Our Research

Getting Stakeholder Buy-in For User Experience Research Projects

It's Our Research - Sharon, Tomer (ux Researcher, Google Search) - ISBN: 9780123851307
Prijs: € 30,70 (onder voorbehoud)
Beschikbaarheid: Nog niet verschenen.
Bindwijze: Boek
Genre: Informatica
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Provides A Strategic Framework For People Who Practice Ux Research Who Wish To Be Heard By Their Stakeholders. This Title Gives You The Techniques Needed To Involve Stakeholders Throughout The Process Of Planning, Execution, Analysis, And Reporting Ux Research.


Titel: It's Our Research
auteur: Sharon, Tomer (ux Researcher, Google Search)
Mediatype: Boek
Taal: Engels
Aantal pagina's: 288
Uitgever: Elsevier Science & Technology
Plaats van publicatie: 01
NUR: Informatica
Afmetingen: 236 x 191 x 14
Gewicht: 630 gr
ISBN/ISBN13: 9780123851307
Intern nummer: 20188477

Biografie (woord)

Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google s online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead. As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners. Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA s UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master s degree in Human Factors in Information Design from Bentley University in Waltham, MA.


In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that s not sufficiently usable for you, read this book!-Rolf Molich, DialogDesign

"Tomer Sharon s book is the cure for usability professionals whose work isn t having the impact it deserves. Here you ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic

A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners.-Donna Spencer, Maadmob

"It s Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research. -William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab

There is probably no question that I am asked more often than "How can I have more influence?"  User research that isn t able to bring insight and drive improvement might as well not have happened.  This book is the most complete guide to getting stakeholder buy-in that I have seen.  It is a "must read" for researchers and their managers.-Arnie Lund, Microsoft; Author, User Experience Management

As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders.  But in these pages I discovered new ways to ensure my user research will be useful to my clients.  The book is well organized and includes rich interviews and case study content.  I especially appreciated the takeaways at the end of each chapter.-- Stan Caplan, President, Usability Associates, LLC 


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