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Unleashing The Power Of Digital Signage

Content Strategies For The 5th Screen

Unleashing The Power Of Digital Signage - Kelsen, Keith - ISBN: 9780240813028
Prijs: € 58,65
Levertijd: 3 tot 5 werkdagen
Bindwijze: Boek
Genre: Datacommunicatie en netwerken
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Helps You Implement A Successful Content Strategy That Optimizes The Return-on-message Performance Of Your Digital Signage Program. This Work Shows You How To: Create A Strategic Communications Blueprint And Style Guide For Your Network; Use Data On Viewers And Traffic To Build A Programming Schedule; And, Legally Acquire And Repurpose Content.


Titel: Unleashing The Power Of Digital Signage
auteur: Kelsen, Keith
Mediatype: Boek
Taal: Engels
Aantal pagina's: 242
Uitgever: Taylor & Francis Ltd
Plaats van publicatie: 01
NUR: Datacommunicatie en netwerken
Afmetingen: 227 x 153 x 16
Gewicht: 408 gr
ISBN/ISBN13: 9780240813028
Intern nummer: 13261975

Biografie (woord)

Keith Kelsen is 30-year veteran of the broadcast business with more than 20 content awards to his credit. The founder of MediaTile, Keith has built a world-class company that delivers and supports award-winning digital signage products and services in over 20 countries. Through his role as Chairperson of the Content Best Practices Committee for the Digital Signage Association, Keith directs a team from industry-leading companies to improve the understanding and use of this powerful and influential medium. He was named Digital Signage Man of the Year in 2009.


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