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Consumer Behavior

International Student Edition

Consumer Behavior - Miniard, Paul W.; Blackwell, Roger D. - ISBN: 9780324378320
Prijs: € 73,15
Levertijd: 1 tot 3 werkdagen
Bindwijze: Boek, Paperback
Genre: Externe titels
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Beschrijving

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.

Details

Titel: Consumer Behavior
auteur: Miniard, Paul W.; Blackwell, Roger D.
Mediatype: Boek
Bindwijze: Paperback
Taal: Engels
Aantal pagina's: 790
Uitgever: South Western Education
NUR: Externe titels
Gewicht: 1640 gr
ISBN/ISBN13: 0324378327
ISBN/ISBN13: 9780324378320
Intern nummer: 4135026

Inhoudsopgave

Part I: INTRODUCTION TO CONSUMER BEHAVIOR. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer-Centric Organizations. Part II: CONSUMER DECISION MAKING. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search andPre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-ConsumptionEvaluations. Part III: INDIVIDUAL DETERMINANTS OF CONSUMERBEHAVIOR. 7. Demographics, Psychographics and Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feelings, Attitudes and Intentions. Part IV: INFLUENCING CONSUMER BEHAVIOR. 11. Culture, Ethnicity and Social Class. 12. Family and Household Influences. 13. Group and Personal Influence. Part V: INFLUENCING CONSUMER BEHAVIOR. 14. Making Contact. 15. Shaping Consumers'Opinions. 16. Helping Consumers to Remember.

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