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Aspects Of Digital Advertising

Litterature Review

Aspects Of Digital Advertising - Botta, Diane - ISBN: 9783656738848
Prijs: € 6,40
Levertijd: 4 tot 6 werkdagen
Bindwijze: Boek
Genre: Media en computercommunicatie
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Beschrijving

Abstract from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 15, Tongji University, language: English, abstract: A complete literature review comparing the point of view of different authors about digital advertising.§§According Carlota Perez in her book Technological revolutions and financial capital published in 2002, technological revolutions follow 4 main stages: interruption, frenzy, synergy and maturity. In 2009, Franck Mulhern evaluated the digital technological revolution has beginning its synergy stage. Indeed, the digital technology has proper funding sources to develop itself in the economy. According to the author, the traditional way of advertising was based on the process of delivering message to audiences as large as possible.

Details

Titel: Aspects Of Digital Advertising
auteur: Botta, Diane
Mediatype: Boek
Taal: Engels
Aantal pagina's: 16
Uitgever: GRIN Publishing
NUR: Media en computercommunicatie
Afmetingen: 254 x 178 x 1
Gewicht: 45 gr
ISBN/ISBN13: 9783656738848
Intern nummer: 27782717

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