Deze website maakt gebruik van cookies. Klik hier voor meer informatie.X sluit
Uitgebreid zoeken
Boek

Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market Position

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Vooraankondiging
Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market Position - Vanauken, Brad - ISBN: 9780814434734
Prijs: € 31,70 (onder voorbehoud)
Beschikbaarheid: Nog niet verschenen.
Bindwijze: Boek, Gebonden
Genre: Marketing
Boekenliefde.nl:
Add to cart

Beschrijving

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right.

Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:

  • The 6 most powerful sources of brand differentiation
  • 5 elements that trigger brand insistence
  • Turning brand strategy into advertising
  • Online branding
  • Private label brands
  • Creating “category of one” brands
  • Social responsibility, sustainability, and storytelling
  • 60 nontraditional marketing techniques
  • Metrics

A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Details

Titel: Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market Position
auteur: Vanauken, Brad
Mediatype: Boek
Bindwijze: Gebonden
Taal: Engels
Druk: 2
Aantal pagina's: 352
Uitgever: Harpercollins Focus
Plaats van publicatie: 01
NUR: Marketing
Afmetingen: 236 x 169 x 28
Gewicht: 652 gr
ISBN/ISBN13: 9780814434734
Intern nummer: 27043401

Biografie (woord)

Brad VanAuken is the president and founder of BrandForward, Inc., and former director of brand management and marketing for Hallmark Cards.

Winkelvoorraad

Dit product is op dit moment niet op voorraad in een van onze vestigingen.