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Category Killers

The Retail Revolution And Its Impact On Consumer Culture

Category Killers - Spector, Robert - ISBN: 9781578519606
Prijs: € 25,70
Levertijd: 3 tot 5 werkdagen
Bindwijze: Boek, Gebonden
Genre: Economie en bedrijf
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Beschrijving

Talks about the impact of the "megaretailer" on competition, communities, and consumers. This book explores the rise of retail's reigning disruptor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. It also identifies the various trends and roadblocks that could dethrone modern powerhouses.

Details

Titel: Category Killers
Auteur: Spector, Robert
Mediatype: Boek
Bindwijze: Gebonden
Taal: Engels
Druk: 01
Aantal pagina's: 256
Uitgever: Harvard Business School Publishing
Plaats van publicatie: 01
NUR: Economie en bedrijf
Afmetingen: 241 x 165 x 24
Gewicht: 510 gr
ISBN/ISBN13: 1578519608
ISBN/ISBN13: 9781578519606
Intern nummer: 3752551

Biografie (woord)

Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).

Inhoudsopgave

Acknowledgments ix
Introduction xi
Part I The Colossal Competitors
From Cow Pastures to Category Killers
3(8)
Charles Lazarus and the Birth of the Category Killer
11(20)
Category Killers Everywhere
31(24)
Part II How and Why They Dominate
Pricing
55(26)
The Cost of ``Everyday Low Prices''
Competition
81(26)
There Used to Be a Department Store Here
Growth
107(16)
Expanding Their Reach
Expansion
123(18)
Paper Clips in Portugal
Part III The Winds of Change for Category Killers
The Backlash
141(34)
The Changing Shape of Retail
175(18)
Notes 193(8)
Bibliography 201(4)
Index 205(16)
About the Author 221

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