Deze website maakt gebruik van cookies. Klik hier voor meer informatie.X sluit
Uitgebreid zoeken
Boek

Social Media Law For Business: A Practical Guide For Using Facebook, Twitter, Google +, And Blogs Without Stepping On Legal Land Mines

A Practical Guide For Using Facebook, Twitter, Google+, And Blogs Without Stepping On Legal Landmines

Vooraankondiging
Social Media Law For Business: A Practical Guide For Using Facebook, Twitter, Google +, And Blogs Without Stepping On Legal Land Mines - Gilmore, Glen - ISBN: 9780071799607
Prijs: € 37,75 (onder voorbehoud)
Beschikbaarheid: Nog niet verschenen.
Bindwijze: Boek, Paperback
Genre: E-handel
Boekenliefde.nl:
Add to cart

Beschrijving

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence

"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School

"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Details

Titel: Social Media Law For Business: A Practical Guide For Using Facebook, Twitter, Google +, And Blogs Without Stepping On Legal Land Mines
auteur: Gilmore, Glen
Mediatype: Boek
Bindwijze: Paperback
Taal: Engels
Aantal pagina's: 272
Uitgever: Mcgraw-hill Education - Europe
Plaats van publicatie: 01
NUR: E-handel
Afmetingen: 152 x 227 x 11
Gewicht: 330 gr
ISBN/ISBN13: 9780071799607
Intern nummer: 22366529

Biografie (woord)

Glen Gilmore, Esq., is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a "Twitter powerhouse" by the Huffington Post, he teaches social media law and digital marketing at Rutgers University.

Winkelvoorraad

Dit product is op dit moment niet op voorraad in een van onze vestigingen.