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Membership Economy: Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Membership Economy: Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue - Baxter, Robbie Kellman - ISBN: 9780071839327
Prijs: € 27,95
Levertijd: 3 tot 4 werkdagen
Bindwijze: Boek, Gebonden
Genre: Bestuurs- en beleidskunde
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Beschrijving

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Details

Titel: Membership Economy: Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue
auteur: Baxter, Robbie Kellman
Mediatype: Boek
Bindwijze: Gebonden
Taal: Engels
Aantal pagina's: 272
Uitgever: Mcgraw-hill Education - Europe
Plaats van publicatie: 01
NUR: Bestuurs- en beleidskunde
Afmetingen: 237 x 163 x 31
Gewicht: 506 gr
ISBN/ISBN13: 9780071839327
Intern nummer: 27398823

Biografie (woord)

Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She regularly presents to professional associations, leading universities, and corporations.

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