How Entrepreneurial Management Transforms Culture And Drives Growth
The follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations. Ries has been working with giant firms like General Electric and Toyota to help them to spur growth and produce products and services that customers want. In THE STARTUP WAY he shares his insights, stories and practices, delivering a critical toolkit to solve all business challenges.
|Uitgever:||Penguin Books Ltd|
|Afmetingen:||232 x 155 x 30|
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.