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Targeted: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers

How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Vooraankondiging
Targeted: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers - Smith, Mike - ISBN: 9780814434994
Prijs: € 25,65 (onder voorbehoud)
Beschikbaarheid: Nog niet verschenen.
Bindwijze: Boek, Gebonden
Genre: Accountancy en administratie
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Beschrijving

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.

Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.

From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

Details

Titel: Targeted: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers
auteur: Smith, Mike
Mediatype: Boek
Bindwijze: Gebonden
Taal: Engels
Aantal pagina's: 240
Uitgever: Amacom
Plaats van publicatie: 01
NUR: Accountancy en administratie
Afmetingen: 236 x 161 x 20
Gewicht: 482 gr
ISBN/ISBN13: 9780814434994
Intern nummer: 27043415

Biografie (woord)

Mike Smith is a vice president at Hearst Magazines Digital Media, responsible for the platforms that support the creation and delivery of online advertising. Previously president of Forbes.com, he is a recognized thought leader in digital publishing.

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